The North Face is named for the coldest, most unforgiving side of a mountain. While The North Face goods have helped explorers reach the most unfathomable heights of the Himalayas, The North Face® legend begins, ironically, on a beach - San Francisco's North Beach neighborhood, at an altitude of only 150 feet above sea level. It was here in 1966 that two hiking enthusiasts resolved to follow their passions and founded a small mountaineering retail store.
Soon thereafter, that little shop became known as The North Face, a retailer of high-performance climbing and backpacking equipment. In 1968, The North Face moved to the other side of San Francisco Bay, to the unbridled possibilities of the Berkeley area, and began designing and manufacturing its own brand of technical mountaineering apparel and equipment.
Now, more than 40 years after its humble grand opening, The North Face delivers an extensive line of performance apparel, equipment, and footwear. They are constantly pushing the boundaries of innovation so that you can push the boundaries of exploration.